Insights
Notes from the build
Written by the people doing the work, mostly about the parts that went wrong first.
Jul 2026
Why we scope AI projects to one process
The failed rollouts we get called in to fix have one thing in common: they tried to change five workflows at once.
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Jun 2026
The review queue is the product
A model at 92% accuracy is useful or useless depending entirely on what happens to the other 8%.
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May 2026
What SMBs actually pay for AI
Real numbers from thirty engagements, including the ones where we told the client not to proceed.
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Apr 2026
Running open models on-premise, honestly
What it costs, what it saves, and the three cases where it is genuinely the right call.
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Mar 2026
Your data is not as bad as you think
Six years of messy spreadsheets beats a clean warehouse with four months of history, most of the time.
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Feb 2026
Handover as a design constraint
We build assuming we will not be here in two years. It changes what we are willing to ship.
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